9/26/2023 0 Comments Ppg timelessTo support PPG Timeless product sales online and in-store at The Home Depot, we aimed to drive consideration and conversion amongst our target audience, highlighting the PPG Timeless new advanced washable formula. ![]() To bring this brief to life, we activated influencers to share their transformed, re-energized spaces with the PPG Timeless paint front and center, encouraging their audiences to do the same. Due to now everyday continual use, our walls needed to be able to handle the wear and tear associated with our various lifestyles. TIMELESS ® Exterior Paint + Primer is formulated with our newest innovations and technology providing complete one coat hide, coverage and durability. Not to mention, we were now trapped by four walls amidst the pandemic and focusing more and more on our spaces. And when their project is complete, they could watch as their colorful creativity resists stains, offers incredible scrubbability and washability, and remains intact for years to come. These premium features allowed our influencer partners of all active lifestyles to take on their DIY projects fearlessly, focusing on the biggest canvases within their spaces - their walls. PPG Timeless is the toughest, most wear-resistant interior paint with an easy-to-wash finish to help keep walls looking fresh for years to come. PPG’s Timeless paint brings elevated quality to interior design, boasting one-coat coverage in 1,000 colors. Plus, we had a great product to work with. With this goal in mind, we sought out influencers with an empty canvas to transform their world at home, one wall at a time. ![]() ![]() With the help of the PPG Timeless advanced formula that offers easy-to-clean, one-coat performance, our task was clear: to help PPG’s customers totally reimagine their spaces with a few simple design changes-while watching their rooms withstand the tests of wear and time. PPG Paint has a long history of innovation, and they’re now bringing that innovation to home-lovers for their next DIY project.
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